InsurePay Branded Items
Establishing the Visual Foundation
The InsurePay project began with a clean, modern logo design that set the tone for the brand’s identity. The goal was to create a mark that conveyed trust, technology, and ease of use — aligning with the company’s mission to simplify pay-as-you-go insurance solutions. This logo served as the foundation for all future design work, ensuring a consistent and recognizable presence across digital and print materials.
Business Cards – Bringing the Brand to Hand
Following the logo, I designed InsurePay’s business cards to reflect the brand’s clean and modern identity. The layout emphasized simplicity and clarity while incorporating key visual elements from the logo for brand consistency. These cards were created to make a strong first impression in both professional and partner-facing settings.
One-Sheets – Explaining the Product with Clarity
To support sales and onboarding efforts, I created a series of branded one-sheets for InsurePay. Each piece was designed to clearly explain program features, benefits, and processes in a way that was easy for partners and clients to understand. These materials followed the visual identity established by the logo and business cards, ensuring consistency while delivering key information at a glance.
Like the sample shown here, I created over 50 customized one-sheets tailored to different audiences, use cases, and campaign goals.
Tradeshow Banner – Clean, Bold, and On-Brand
To support InsurePay’s presence at industry events, I designed a simple yet effective tradeshow banner that captured the essence of the brand. The layout focused on bold typography, a clean design, and just enough information to spark interest without overwhelming passersby. The goal was to create visual impact and brand recognition in a busy event setting.
Presentations – Bringing the Brand to Life
After finalizing the brochure, I moved on to designing branded presentation templates for Cennairus. These were used for both internal training and external partner meetings. I focused on clean layouts, consistent brand elements, and visual storytelling to make their message more impactful and professional across every slide.
Apparel – Extending the Brand Beyond the Screen
To help bring the InsurePay brand into the real world, I designed branded apparel including T-shirts and polos for team members and events. The goal was to create clean, wearable designs that maintained brand consistency while offering a polished, professional look. These pieces reinforced the brand’s presence at conferences, client meetings, and internal gatherings — helping build recognition through thoughtful, everyday branding.
