EZIRA Branded Items
Logo Design – Modern Simplicity for a Smarter Retirement Solution
For EZIRA, I created a logo that captures the company’s mission: making retirement investing easy, secure, and accessible. The design uses clean typography and a minimal, upward-angled icon that symbolizes growth, clarity, and forward momentum. The result is a modern and trustworthy visual identity that stands out in the fintech and retirement space—built to appeal to both individuals and employer partners seeking a smarter alternative to traditional 401(k) plans.
One-Sheets – Clear, Confident Messaging for Smarter Retirement
I designed a series of one-sheets for EZIRA to communicate their retirement solution in a simple, compelling way. Each sheet breaks down complex financial concepts like IRA automation, compliance, and employer advantages into clean, digestible sections with strong visuals and minimal jargon. Whether used for partner outreach, onboarding, or event distribution, these one-pagers reinforce EZIRA’s value: making retirement planning easy, secure, and built for the modern workforce.
Retirement Program Guide – A Clear Case for Smarter Saving
I designed the EZIRA Retirement Program Guide to educate employers and workers on the urgent need for accessible retirement solutions. With bold data visuals, clean typography, and a confident tone, the guide walks readers through America’s retirement crisis and how EZIRA solves it. Every page is crafted to simplify complex financial topics, eliminate industry jargon, and present EZIRA as a modern, turnkey alternative to traditional 401(k) plans.
Ad Design – Educating Employers Through Visual Impact
I created this series of ads for EZIRA to highlight key differences between traditional 401(k) plans and EZIRA’s simplified retirement solution. This ad focuses on fiduciary liability—visually contrasting the burden placed on employers with a 401(k) versus the relief offered by EZIRA. Using strong visual metaphors, clean layout, and brand-aligned colors, the ad communicates complex information quickly and clearly, making it ideal for both digital and print placements.
Website Design – A Modern Platform for a Smarter Retirement
I designed the EZIRA website to reflect the company’s mission of making retirement simple, accessible, and forward-thinking. The site combines clean navigation, bold messaging, and engaging visuals to guide users—whether individuals, employers, or partners—through the benefits of the EZ IRA program. With responsive design, clear CTAs, and an intuitive structure, the site reinforces trust while simplifying a complex financial product. It serves as the foundation of EZIRA’s digital presence and a key driver for conversions.
