CWI Benefits Branded Items
Logo Redesign – A Fresh Look for a New Chapter
Before being acquired and rebranded under a new name, CWI Benefits partnered with me to refresh their visual identity. The goal was to modernize their logo while maintaining a sense of trust and approachability that reflected their focus on employee benefits. I introduced a more refined typeface, updated color palette, and simplified design elements to bring clarity and professionalism to the brand. This new logo became the foundation for a larger marketing strategy and set the tone for all future communications.
Business Cards – A Fresh Look for a Rebranded Identity
Following the logo redesign, I created CWI Benefits’ new business cards to align with their refreshed brand image. The design features clean lines, modern typography, and a confident use of space delivering a professional yet approachable feel. These cards played a key role in reintroducing the brand to clients and partners, making a strong first impression and reinforcing CWI’s updated positioning in the market.
One-Sheets – Clear, Compelling, and On-Brand
To support CWI Benefits’ rebrand, I developed a series of one-sheets that clearly communicated their core offerings and value propositions. Designed for both digital sharing and print, each sheet combines clean layouts, bold headings, and brand-consistent visuals to make complex benefit solutions easy to understand. These one-pagers became essential tools for sales, onboarding, and partner outreach delivering key information at a glance while reinforcing CWI’s credibility and professionalism.
Infographic Design – Visualizing the Full Service Cycle
To highlight CWI Benefits’ comprehensive administrative process, I designed an infographic that outlines their 8-step service model in a clear, engaging format. The circular layout emphasizes the ongoing nature of their support, while custom icons and bold visuals make each stage easy to understand. This graphic became a key asset for both print and digital use, helping clients quickly grasp the full value of CWI’s offerings.
Benefit Zone Advertisement – Promoting Access with a Modern Touch
To support the launch of the Benefit Zone app, I created this promotional ad aimed at simplifying benefit access for users. The layout pairs clean visuals with step-by-step instructions to guide employees through the download process. Designed for both email and print distribution, this piece balanced clarity and professionalism while reinforcing the app’s user-friendly experience.
Note: I also designed the original CWI Benefits website that supported this initiative. Following the company’s acquisition, the brand now operates under a different name.
